The Hong Kong Economic and Trade Office, London (HKETO, London) is the official representation of the Hong Kong Special Administrative Region Government in nine countries, namely Denmark, Estonia, Finland, Latvia, Lithuania, Norway, Sweden, Russia and the United Kingdom. Its mission is to promote and strengthen Hong Kong's economic, trade and cultural links with these countries.

Priscilla To, Director General of the HKETO said:

"Hong Kong held the first international dragon boat festival three decades ago, and since then it has developed into a truly global event. We at the Hong Kong Economic and Trade Office in London are delighted to be supporting the 2019 London Hong Kong Dragon Boat Festival."

“Celebrating this traditional festival is part of Hong Kong’s lifestyle, and in taking part in this festival we join with many other dragon boat festivals taking place around the world, wherever there is a Hong Kong community”.